Our Mission

Our mission at The Ebeling Agency is to work with individuals who inspire positive change in the world through their writing, speaking and vision. We are inspired to promote author’s work that encourage people to find their passions and fulfill their dreams.

Our Focus

With over 20 years of experience in the publishing industry, The Ebeling Agency represents a wide range of commercial non-fiction. Our areas of focus include health and wellness, business, spirituality, psychology, self-help, personal-growth, inspiration, parenting, pop culture, women’s issues, pets, humor, memoir and narrative non-fiction.

The Wallet Allocation Rule – Winning the Battle for Share

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet.

Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative.

With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands.

  • Learn why improving satisfaction (or NPS) does not improve share.
  • Apply the Wallet Allocation Rule to discover what really drives customer spending.
  • Uncover new metrics that really matter to achieve growth.

By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.


Our Services

We are passionate about helping authors develop successful literary careers. We’ll represent your non-fiction books to publishers, edit competitive book proposals, develop detailed promotional plans and connect you with publishing experts intrinsic to your success.

While our primary focus is literary representation, we are passionate about educating and guiding aspiring authors through our author coaching services.  These authors are often not quite ready for traditional publishing, perhaps because their platform is in the earlier stages of development or their book concept is not fully fleshed out. Others may be trying to assess whether self-publishing is their best option, and if so, how to go about it.  Our agency advises authors about various aspects of book publishing in relation to their career, setting realistic goals and offering strategies and tools for achieving them.

One-on-one coaching is offered to authors not receiving literary representation from our agency, including aspiring, traditional and self-published authors across several different areas.

The Ebeling Agency assists authors in building their promotional platform. Services include developing comprehensive strategies involving branding, website and e-newsletter development, speaking engagements, traditional media, social media and the latest platform-building techniques.

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Recent Sales

The Wallet Allocation Rule: Winning the Battle for Share

(Wiley 2015)

The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers’ hearts, minds,and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach—the Wallet Allocation Rule—that isproven to link to the most important measure of customer loyalty:share of wallet.

Companies currently spend billions of dollars each yearmeasuring and managing metrics like customer satisfaction and NetPromoter Score (NPS) to improve customer loyalty. These metrics,however, have almost no correlation to share of wallet. As aresult, the returns on investments designed to improve the customerexperience are frequently near zero, even negative.

With The Wallet Allocation Rule, managers finally havethe missing link to business growth within their grasp—theability to link their existing metrics to the share of spendingthat customers allocate to their brands.

  • Learn why improving satisfaction (or NPS) does not improveshare.
  • Apply the Wallet Allocation Rule to discover what really drivescustomer spending.
  • Uncover new metrics that really matter to achieve growth.

By applying the Wallet Allocation Rule, managers get realinsight into the money they currently get from their customers, themoney available to be earned by them, and what it takes to get it.The Wallet Allocation Rule provides managers with ablueprint for sustainable long-term growth.

The Complete Book of Juicing: Your Delicious Guide to Youthful Vitality

(Random House 2014)

With fifty new recipes and new information on the benefits of juicing and juice cleanses, here is the completely revised and updated edition of this juicing category killer.

The first completely revised edition of this juicing classic, The Complete Book of Juicing is packed with new information on super fruits such as pomegranate and papaya, weight-loss and juice fasts, immune function, juicers, and more. With one hundred fruit and vegetable recipes and a fresh new package, this book is a user-friendly and fun necessity for any juicing kitchen.

Kingonomics: Twelve Innovative Currencies for Transforming Your Business and Life Inspired by D. Martin Luther King Jr.

(BenBella 2013)

While most know of Dr. Martin Luther King, Jr.’s sweeping dream of equality and freedom for all, what many do not realize is just how keenly focused he was on economic issues, particularly in his later years. Without economic opportunity, King often noted man “has neither life nor liberty nor the possibility for the pursuit of happiness. He merely exists.” It was, in fact, while planning the Poor People’s March, a dramatic stand on economic issues, that his voice was forever silenced. In his final book, King posed the question, WHERE DO WE GO FROM HERE? The answer lies in KINGONOMICS, a 21st century interpretation of his economic vision translated through the eyes of globally established economic innovator, business developer and highly successful serial entrepreneur, Dr. Rodney S. Sampson.

Comprised of twelve currencies (including service, innovation and reciprocity), Sampson takes pertinent ideas from the life and works of Dr. King and, by combining them with real life experiences, produces a guide through which one could realize their full potential and personal power. Success does not discriminate and the roadmap to it is contained in the pages of this revolutionary new work.

Powerful Peace: A Navy SEAL’s Lessons on Peace from a Lifetime at War

(Morgan James 2013)

Powerful Peace is a logical arrangement of brief topics on conflict. Four progressive sections (Body, Mind, Heart and Soul) each contain a dozen, easily-digestible but hard-hitting chapters. Each chapter builds on the one before it in leading the reader to first understand that force is sometimes necessary, that persuasion is more powerful, and that some conflict is unnecessary and preventable. The goal of Powerful Peace is to open the reader’s mind about other cultures to comprehend that different does not have to mean wrong, and that an individual’s life can be richer and more enjoyable by trying out some of the concepts contained in Powerful Peace. Powerful Peace is unique and appealing. Never before has a book been written by a SEAL with the intent of reducing conflict and its painful consequences for innocent victims. Powerful Peace addresses the hot topic of American fatigue from the wars in Iraq and Afghanistan. Also, today’s political environment is souring many citizens’ confidence in the direction of our national leadership. Powerful Peace offers hope that real solutions are available.

Running on Empty: Overcome Your Childhood Emotional Neglect

(Morgan James 2013)

A large segment of the population struggles with feelings of being detached from themselves and their loved ones. They feel flawed, and blame themselves. Running on Empty will help them realize that they’re suffering not because of something that happened to them in childhood, but because of something that didn’t happen. It’s the white space in their family picture, the background rather than the foreground. This will be the first self-help book to bring this invisible force to light, educate people about it, and teach them how to overcome it.

The Comedy Film Nerds Guide to Movies: Featuring Dave Anthony, Lord Carrett, Dean Haglund, Allan Havey, Laura House, Jackie Kashian, Suzy Nakamura, Greg … Schmidt, Neil T. Weakley, and Matt Weinhold

(Morgan James 2012)

The Comedy Film Nerds Guide to Movies brings what has been missing from movie discussion for too long: A healthy dose of humor. This is the first time ever two filmmakers who are also comedians give their views on film. It will bring movie discussion to a younger audience in a way they can relate to it without all the stodgy film school discussion. This is a movie book for film and comedy fans, by filmmakers and comedians. In the way that Jon Stewart and Bill Mahr have brought comedy to politics, Chris and Graham will do this for film.

The Fifth Decade: Is It Just My Life or Is It Perimenopause

(Morgan James 2012)

The “Fifth Decade” enlightens women and their families about the shifts to women’s emotional states, their bodies and their sense of wellbeing during their midlife years. With balanced, accessible and humorous discussions of female physiology and psychology as well as current treatment options, author and psychologist Deborah R. Wagner Ph.D., provides a forum to help her readers get comfortable with the volatile, powerful and colorful decades of life in the 40s and 50s. With added advice for families—including a segment for partners and children—as well as candid discussions on the impact of unanticipated (but interconnected) conditions such as anxiety, depression, changing body image, loss of feelings of empathy and nurturing and empty nesting, Dr. Wagner delivers a potent blend of science and comfort in a voice that women identify with easily. A compelling insight for women and their loved ones, “The Fifth Decade” provides a roadmap to the chaos. . .hormonal and otherwise. . .of midlife.

Naked: How to Find Your Perfect Partner by Revealing Your True Self by David Wygant

(Hay House 2012)

Imagine how easy dating would be if you knew exactly who you were dating from the get-go, and the other person knew the same thing. In Naked: How to Find Your Perfect Partner by Revealing Your True Self, internationally-renowned dating expert David Wygant takes you on a journey that will change your life forever. David will help you conquer your relationship fears and insecurities once and for all, and attract the kind of people you want to meet, date, and build long-term relationships with. Within these pages, you will discover how to use the Law of Attraction in dating to your advantage, how to speak from your heart, how to understand exactly what you want out of life, and how to communicate honestly—with yourself and with your mate. David is one of the most often quoted dating experts in the country, and frequently featured on YahooMTV, MSNBC, Fox News, E! Entertainment Television, The New York Times, MSNBC, Cosmopolitan and Men’s Health.

The One Command: Command Your Wealth by Asara Lovejoy

(Berkley/Penguin 2012)

Readers have been exposed for years to the idea that they are the creators of their reality.     And while books like The Law of AttractionAsk and It is Given, and The Secret, have all made important, lasting contributions to readers’ understanding of how and why this is true, there are essential components that have not been fully explored or integrated. These are truths that the grandfathers of quantum mechanics have inferred but that no one has synthesized into a cohesive system that people can use to change their lives in significant ways. In The One Command: Command Your Wealth, popular radio host, speaker and founder of The One Command process, Asara Lovejoy, demonstrates how the power to change one’s life lies within their own brain and biology. The book guides readers through a six-step process behind The One Command, making it practical and easy for readers to implement immediately. Asara’s One Command training program has helped millions of people around the world through in-person workshops, teleseminars, Commanding Wealth Circles, online One Command membership, and leadership certification.

Executive Toughness: The Mental-Training Program to Increase Your Leadership Performance: The Mental-Training Program to Increase Your Leadership Performance

(McGraw-Hill 2012)

Take your professional game to the next level—in 100 seconds or less! People with inborn talent may be good at what they do—but only the mentally tough reach the highest plateaus in their field. And here’s the best news of all: mental toughness is something anyone can learn.

Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the Cardinals defeat the heavily favored Detroit Tigers in the 2006 World Series.

Inspired on the vision of legendary basketball coach John Wooden, Selk’s program is as simple as it is effective. But that doesn’t mean it’s easy. You have to put effort into your drive to success; it’s the only way to build up your mental “muscles.” Selk provides hands-on daily exercises for breaking old, self-defeating patterns of behavior and replacing them with the can-do attitude and positive behavior that would make Coach Wooden proud.

Executive Toughness outlines the three fundamentals for attaining high-level success:

ACCOUNTABILITY—admit to mistakes, correct them, and, most important, learn from them
FOCUS—on your strengths, on winning, on reaching your goal . . . for only 100 seconds per day
OPTIMISM—don’t just believe you can succeed, know you can succeed

Executive Toughness takes you through the steps of making these critical behaviors part of your everyday routine. Practice your accountability, focus, and optimism, and you’ll be on the path to attaining your goals; make them part of your mental “DNA,” and there will be no turning back—ever.

A complete regimen from a leading expert on developing the mindset for attaining goals, Executive Toughness is your workout for ultimate success in your career and in your life.